Website and email

Each content page and email is a chance to show people the best side of your brand - or lose them forever. The internet is a content firehose, and the urge to unsubscribe or click away is strong. 

The most effective website and email copy understands the target audience and what they want from you right now. Emails need to meet the reader where she is; they should be quick and clear, with any calls to action lit up like Times Square. Website content offers more opportunities for depth and story-telling. Whether you’re telling your origin story, apologising for an error, explaining a complex policy issue or highlighting a flash sale, everything should be a pleasure to read and have a crystal-clear purpose. 

I’ve got over a decade of experience in writing website and email copy for sites with millions of monthly visitors. Give me your brief and your house style document, and I’ll be good to go. (If you don’t have a house style, I can put one together for you.)