Connecting deeply with someone, having a meaningful conversation, reading a striking account of something. The substance of these exchange remains with us and can influence our thinking and our actions.
This is why messages – or stories, depending on your perspective – are so crucially important to every organisation, movement, business or brand.
In the midst of the constant whirl of branding, marketing, campaigning, networking, creating a buzz, your message connects you in a significant way to the people you are reaching out to. It is how you establish that common ground on which meaningful relationships are built.
What do you want to say, to whom, and for what purpose?
The Message Workshop is a space where you define your core message, craft it into its finest form, and decide on the most engaging ways of delivering it. It is about telling your strongest story in the most convincing way.