Crisis comms and social media storms

A brand crisis is a nerve-cracking experience, but it can also be a genuine opportunity to show your customers and the wider world what you’re made of, and what your core values really are. When you’re in the eye of the storm it can feel like the loneliest place in the world, but the truth is that almost every brand experiences these moments - and you almost certainly have more support and sympathy than you realise. The worst thing you can do is to try to pretend it’s not happening at all.

After many years of working in comms for one of the UK’s punchiest media brands, I’ve learned all the lessons the hard way, and can bring a calm, clear head to whatever you’re going through. From being yelled at on Twitter to explaining a data breach, I’ve done it all, and can help you to write all the pieces of copy you need to see you come out the other side stronger and with a more defined purpose.