What do you want to say?
I write clean, clear, compelling copy for businesses and high-profile individuals. From brand voice guidelines to thought leadership, and from internal reports to op-eds in national newspapers, I bring an intelligent focus to all kinds of content.
Perhaps you already know exactly what you want to say, but don’t have the time to write it yourself. Maybe you have an opening to say something, but you’re not quite sure how to maximise the opportunity. Whether you’re a blue-chip corporate or a spiky start-up, every piece of copy is a chance to be distinctive, and to have a fresh conversation about your purpose, product and vision.
I’ve spent over ten years working on communications for one of the UK’s punchiest media companies, building a truly distinctive brand voice that comfortably highlights both purpose and profit. Now I’m striking out on my own to focus on doing what I love: helping people to say what they want to say, in the way they want to say it.
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High profile editorial
Under my own name and in collaboration with high-profile individuals, I’ve written editorial pieces for the Guardian, the Telegraph, the Daily Mail, the Independent, the i and the Times, and long-running editorial spots for the Financial Times and TES. I work with clients to produce accurate, well-informed, characterful comment pieces, to length and on time. I can also be super-fast.
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Website & editorial copy
I have over a decade of experience in writing website and email copy that engages the target audience and conveys information clearly and quickly.
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Reports & brand communications
As part of a long-running collaboration with Ipsos Mori I’ve written long-form reports for public dissemination, blending editorial commentary with data, graphics and statistical findings to produce satisfying deep dives.
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Brand voice
If you don’t already have a brand voice document, I can work with you to build a set of guidelines that will give a clear steer to your staff and freelance contributors. If you already have a brand voice guide, I’ll follow it to a T.
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Reputation & crisis
If it’s all kicking off, I can promise a cool head, trustworthiness, discretion and a wealth of experience.
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Engagement and audiences
I’ve got deep experience in writing for and about women and parents. Other areas of specialism include: feminism and gender equality; patient experience in healthcare; politics and social commentary; policy agendas as they affect consumer tech; and the needs and concerns of business founders and senior managers.