Working with celebrities – do’s and don’t’s for NGOs

Celebrity ambassadors

Image credit: Warscapes

Celebrity advocates – actors, singers, sports personalities – have proved highly effective in raising visibility for a host of humanitarian and social justice issues around the world.

It seems to make good sense, then, for more NGOs and campaigns to reach out to celebrity personalities to lead advocacy efforts on key issues.

As Amanda Taub and Kate Cronin-Furman argue in a recent Warscapes article, however, working with celebrities is not all plain sailing.

An NGO’s Handbook for Celebrity Disaster Relief looks at just how wrong celebrity public relations can go and gives a few tips on how to prepare celebrity engagement to avoid disaster.

Full story…

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