Rethinking your social media strategy – 10 interesting statistics


Image credit: Buffer

As social media evolves ever faster, managing this form of communication for business can become a real challenge. Yet social media is crucial for communication today, and businesses, foundations and individuals are under constant pressure to get it right.

Belle Beth Cooper, writing for Buffer, argues that “[s]ocial media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.”

In 10 Surprising social media statistics that might make you rethink your social strategy, she shares some striking figures from 2013 that could help you reconsider your approach to social media.

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