Communicating Character: The New Business Imperative

Character-s

“Today, consumer decisions are influenced by public opinion of a company’s character. Thus, the success of companies is contingent upon how consistently and authentically they communicate character to the public. Any disharmony in these communications streams – any imbalance – can severely damage public perceptions of a company’s character.” – Andy Weitz, US president and CEO of Hill+Knowlton Strategies on aligning brand, reputation and behaviour to improve image and bottom line: Communicating Character: The New Business Imperative.

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